Nutrilite - History
OUR STORY OF GROWTH

From our farms to you, since 1934

Nutrilite delivers products and solutions for your health and wellness journey. We control the entire process from seed-to-supplement, to deliver effective, traceable, and safe products since 1934.

WHERE IT ALL STARTED

1915-1933

Nutrilite products take root

Nutrilite founder Carl Rehnborg pursues the link between nutrition and health and formulates a balanced, plant-based vitamin, mineral and phytonutrient product.

1934-1939

Nutrilite is born

Carl Rehnborg introduces a multivitamin/multimineral supplement in the United States.

1940-1948

Nutrilite evolves

Dynamic multilevel marketing concept sets foundation for Nutrilite sales.

1949-1958

Growth and innovation continues

Carl Rehnborg’s vision and determination move the business forward.

1959-1971

Business expands

Health and fitness movement begins to strengthen sales.

1972-1984

Amway acquires Nutrilite

The combined power of Amway and Nutrilite spurs growth.

1985-1995

Amway goes global

As Amway accelerates international expansion, Nutrilite’s sales soar.

1996-2003

Nutrilite embraces optimal health

Nutrilite emphasises organic farming, research and global fitness.

2004-2009

Cultivating new ground

Nutrilite continues to lead the way in the science of supplementation.

2010-2013

Looking to the future

Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand*

*Source: GlobalData; http://gdretail.net/amway-claims/

2014

80th anniversary

Nutrilite celebrates 80 years of helping people to better health through better nutrition.

2024-NOW

90 Nutrilite years of growth – and beyond

Our future holds much excitement as we continue to expand our research in the fields of plant-based nutrition, by combining nature with constant innovation, based on the latest scientific findings.

Learn more about our brand story