SECTION 2 - DEFINITIONS

- ABO (Amway Business Owner): An independent contractor who has had his/her Amway application Form accepted by Amway.
- ABOship: An ABOship is another way to describe an Amway business, which is identified by an ABO number.
- ABO Contract: Refers to the ABO Application along with the incorporated documents that form the terms of the contractual agreement between the ABO and Amway.
- ABO in Good Standing: For the purposes of interpreting and enforcing the Rules of Conduct only, the term “good standing” shall refer to an ABO who is currently authorized by Amway to hold himself out as a ABO and whose conduct complies with the letter and spirit of the Rules of Conduct and Amway Business Policies for each market in which an ABO has a presence; is not engaged in conduct that negatively affects the reputation of Amway, Amway’s affiliates, and its ABO; is not engaged in conduct that supports or defends the activity of other ABOs which jeopardizes the ongoing nature of an Amway affiliate or otherwise is inconsistent with the other criteria set forth herein; is not engaged in conduct that does not comply with all applicable laws and regulations in each country and whose conduct does not demonstrate cultural sensitivity given market conditions.
- Amway: “Amway” shall mean Amway Malaysia Sdn. Bhd./Amway B Sdn. Bhd.
- Amway Business: A business, as identified by the ABO number and the Amway Application for Appointment as an Authorised ABO of Amway Products Form.
- Amway Business Kit or Amway Welcome Pack: The collection of literature, sales aid and other materials that ABOs are required to possess in connection with acceptance by Amway of their application and the ABO Contract.
- Amway Business Opportunity: The products, marketing, support and compensation system offered by Amway.
- Amway Business Policies: Rules and policies set forth in official Amway literature, including the Rules of Conduct and various other policies and bulletins that may be maintained by Amway from time to time which are incorporated by reference into; (1) the ABO Contract, (2) the Business Manual, and (3) other official Amway literature or communications.
- Amway Produced Business Support Materials (“Amway BSM”): BSM produced by, or on behalf of Amway.
- Amway Products: All goods and services, including literature and other support or auxiliary materials, made available by Amway Malaysia/Brunei to ABOs.
- Amway Sales & Marketing Plan (“Plan”): The system used to calculate the Bonus compensation and recognition for ABOs based on product sales as described in the Amway Business Manual and other official Amway literature.
- Bonus: The monetary rewards that Amway pays to ABOs in accordance with the Amway Sales & Marketing Plan.
- Business Support Materials (“BSM”): The definition for BSM is intended to be interpreted broadly and means all products and services (including, but not limited to, books, magazines, flip charts, and other printed material; online literature; Internet websites; audio, video, or digital media; rallies, meetings, and educational seminars), which are: (i) designed to solicit and/or educate Prospects, customers, or prospective customers about AMWAY ® products and services, or to support, train, motivate, and/or educate ABOs, or (ii) which incorporate or use one or more of Amway’s name, or trademarks, service marks, copyrighted works, or other intellectual property belonging or licensed to Amway, or (iii) otherwise offered with an explicit or implied sense of affiliation, connection, or association with Amway. When the term BSM is used without the preface “Amway Produced”, it refers to non-Amway produced BSM only.
- Digital Communications: Digital Communications are electronic transmissions (generally by computer or mobile device) of text, data, images, video, voice and other information including, without limitation, any posts or publications made available within the digital space, including emails, videos, live streaming, podcasts, blog posts, mobile applications (apps), advertising, forums, webpages, and through any social media or messaging platform, e.g. Facebook®, Instagram®, Line®, Snapchat®, Telegram®, Twitter®, WeChat®, WhatsApp® or YouTube®.
- Digital Communications Standards (“DCS”): The document published by Amway and amended from time to time, containing those terms that ABOs must comply with when engaging in any digital communications regarding the Amway opportunity, Amway products or Amway services (directly or indirectly). The DCS are fully incorporated into and made enforceable as a part of these Rules of Conduct.
- Leg: A downline ABO and all other ABOs that are downline of that ABO.
- Line of Sponsorship (“LOS”): The structural organisation of ABOs established by the contractual relationship that each ABO has with Amway.
- LOS Information: Includes all information that discloses or relates to all or part of the structural arrangement of ABOs within the Line of Sponsorship, including but not limited to ABO numbers and other ABO business identification data, ABO personal contact information, ABO business performance information, and all information generated or derived there from, in its present or future forms.
- Platinum: An ABO who has achieved a certain level of business activity as specified by the Amway Sales & Marketing Plan.
- Prospect: A potential ABO or customer.
- Quality Assurance Standards (“QAS”): The document published by Amway and amended from time to time, comprising the Program Standards and the Content Standards, as those terms are defined in the QAS, which collectively contain the mandatory processes, requirements, subject matters, messaging, content, and material for BSM, ABO communications, and statements relating to the Amway business. The QAS are fully incorporated into, and made enforceable as a part of, these Rules of Conduct.
- Sponsor: There can be one of three relationships.
i. Personal Sponsor: An ABO who introduces and sponsors a Prospect into the Amway Business Opportunity.
ii. International Sponsor: An ABO who introduces a prospect from another market to the Amway Business Opportunity and he/she becomes the (“International Sponsor”) when this prospect signs up and is being foster sponsored by another ABO in that market.
iii. Foster Sponsor: An ABO of the Amway affiliate in the other market who is designated to provide training and support to an Internationally Sponsored ABO.